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Is your company facing heightened competition from domestic and international rivals?
Do your sales representatives increasingly argue they need to offer deeper and deeper price discounts to make sales?
Are you finding you need to advertise more to get noticed in the marketplace, yet the impact of each advertising dollar spent is falling?
Is your company focused more on cost cutting, quality control, and brand management at the expense of growth, innovation, and brand creation?
Do you blame your slow growth on your market?
Do you see outsourcing to low cost companies or countries as a principal prerequisite to regain competitiveness?
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Are mergers and acquisitions the principal means your company sees to grow?
Is it easier to get funding to match a strategic move made by your competitor than it is to get internal funding to support a strategic move that allows you to break away from the competition?
Is commoditization of offerings a frequent worry of your company?
List your key competitive factors; now list your competition’s. Are they largely the same?
If you answered "YES" to a majority of these questions, then your company is stuck in the red ocean.
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